The Coca-Cola Company
Hydrating the World

For over a century, Coca-Cola has helped define American culture. 
We were invited to create an image that could represent the company concerns and commitment for the next 100 years through a global program: Hydrating the World.
 

The "Hydrating the World" icon represents The Coca-Cola Company commitment to actively help improve the health of the world supporting self-responsibility and informed personal choices in daily life.  

The new icon was a significant variation from a century of corporate sanctioned depictions of the classic contour bottle and major efforts were necessary to accomplish the exceptional authorizations needed.